The average person spends up to two hours a day on social media. Still, certain demographics spend nearly every moment on their phones. Considering this, its no wonder that influencer marketing leverages the popularity of social media stars to promote different brands. This is the very reason Influencer marketing companies in Noida claim that this form of marketing has emerged as one of the fastest-growing segments of advertising.
Today, almost every business leverages the power of influencer marketing, as per a recent survey conducted 86% of the marketers tried influencer marketing in 2017, and almost all of them found it effective. Currently, almost 80% of the marketers find influencer marketing to be an effective and almost two-thirds plan to up their spend.
Let’s find out why influencer marketing as per Influencer marketing companies in Noida is a robust advertising strategy?
ROI :- As per Influencer marketing companies in Noida established companies or the newly minted start-ups, all are finding influencer marketing to be highly effective, in terms of its positive returns. As this form has an enormous ability to gain huge returns on investment, it has helped turn influencer marketing into a billion dollar industry.
Influencer marketing can impact your purchase decisions:- Recent surveys conducted have proved that influencers have the power to impact people’s purchase decisions. Most people these days buy a particular product after seeing reviews given by social media influencers. Many people also claim they have discovered several brands or products on YouTube and Instagram. This is the very reason that marketers cite influencer marketing as the fastest-growing customer acquisition channel.
Influencers are the real trendsetters:- Influencers often introduce new products to their followers. They respect and trust their opinions within their categories of expertise. So, it won’t be wrong to say that a product gains “cool factor” when an influencer recommends it. Hence, influencers are the trendsetters whom social media users rely on for correct information.
Authentic endorsements:- As per, Influencer marketing companies in Noida influencers are selective when choosing their brand partnerships which adds a level of authenticity to the influencer content.
Audience and demographic targeting:- The influencer marketing campaigns can be as broad or narrow as a brand wants it to be. Brands often work with influencers who specialize in a specific content category such as lifestyle, fashion, travel, health or food. Additionally, when brands tie-up with influencers, they must ask them details about their follower demographics. As per Influencer marketing companies in Noida, this is extremely helpful for them to optimize their campaigns to reach the audience they want to target.