How big is the Instagram Influencer Marketing.
Instagram has slowly expanded to over 1 billion users with no signs of slowing down. Its rapid growth is due to the massive popularity of Instagram stories which overtook the Snapchat stories back in the year 2017 and currently has more than five hundred million users. As per, influencer marketing companies in Gurgaon, Instagram has also popularly developed a thriving influencer community that provides audience insights to spark their interest in a particular brand. YouTube has been popular for a while, but accessibility and ease of clicking a photo and sharing it on Instagram made this form of marketing highly accessible to the average individual. It also led to the rapid growth of content creators and micro-influencers.
Today, Instagram is a strategically important social media channel for influencer marketing. It also continues to launch new formats and features such as IGTV and shoppable Instagram functionalities. Apart from the rapid growth, Instagram also has to meet with challenges such as combating fake followers, bots and other fraudulent activities.
There are chances that Instagram Influencer Marketing can reach up to $ 2.3 billion by 2020. As per, influencer marketing companies in Gurgaon currently almost 89% of marketers find Instagram to be highly effective for generating brand awareness and sales. It won’t be wrong to state that Instagram influencers now have the power to shape cultural trends and sell out products. It’s majorly a book to the brands looking to reach new audiences and attract them.
What makes Instagram Stories so Successful?
As per, influencer marketing companies in Gurgaon Instagram stories can include a video or several photos that stay on your profile for 24 hours. Though this stories format did not originate on Instagram, it has been the first channel that achieved a return on investment for brand-sponsored stories. The Instagram stories can include links with swipe up feature that makes them best for conversion-based campaigns. The stories also help to depict off-the-cuff moments of an influencer’s life. This is the very reason Instagram stories are considered as more authentic or real than the staged photos and videos that appear in the user feed.
What is the future of Instagram Influencer Marketing?
Instagram has become one of the most prominent players in the influencer marketing industry and will continue to grow in the years to come. So, as per the influencer marketing companies in Gurgaon as long as the channel continues to innovate new features that are welcomed by users, the influencer marketing industry will continue to grow and adapt.